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West European Mobile Internet Usage to Grow

Posted: 21st Mar, 2008 By: MarkJ
Forrester Research's latest five year "European Mobile Forecast: 2008 To 2013" report has predicted that 38% of cell phone users in Western Europe will use mobile Internet services by 2013. The growth in adoption means that 125 million Europeans will access the Web regularly from their mobile phone, triple the number that do so today.

One of the key drivers will be the proliferation of 'Mobile Broadband' (3G HSPA) enabled devices, which will overtake the number of GSM-only and GPRS phones by 2010. By 2013, one in four consumers will own an HSPA-enabled phone:

“The mobile internet is finally reaching the tipping point,” said Forrester Research Analyst Pete Nuthall. “But deploying high-speed mobile networks and rolling out advanced handsets are not enough to spark demand - our data shows that less than half of 3G phone owners use the 3G capability on their phone. To drive the mobile Internet, operators will need to push flat-rate data plans, increase the number of relevant services and applications, and introduce new devices that provide a better user experience.”

The forecast also predicts that Austria, Italy, the UK, and the Nordics will lead 3G adoption. More than 60% of mobile phone users in these countries will have either a 3G (UTMS) or 3.5G (HSPA) handset by the end of 2010. These countries will also be the quickest to adopt 3.5G, reaching penetration rates of more than 25% by the end of 2013.
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