27.8million Brits Surfing The Internet
Posted: 30th Jul, 2004 By: MarkJ
The latest research from Mintel states that the number of people online in Britain now stands at 27.8 million! 57% of all adults currently have access, which is expected to hit a maximum of around 75% further down the line:
Almost half use the internet at home, while three in ten use it at work or their place of study, with as many as 10% using places such as internet cafes, libraries and when mobile.
Broadband is widely seen as a prime catalyst for the rise of internet usage, with almost 20% of all adults using broadband, half the figure for dial-up access. While a number are still opting for narrowband, dial-up access, this is expected to decline as broadband usage rises.
Age is also becoming a factor, with users aged between 45 to 54 rising 30% to reach 65% over the last three years. Collectively, the 45 to 64 age group is becoming steadily important, with the number of 'silver surfers' now equivalent to those in the younger 15 to 34 age range.
More @ netimperative.com .
Almost half use the internet at home, while three in ten use it at work or their place of study, with as many as 10% using places such as internet cafes, libraries and when mobile.
Broadband is widely seen as a prime catalyst for the rise of internet usage, with almost 20% of all adults using broadband, half the figure for dial-up access. While a number are still opting for narrowband, dial-up access, this is expected to decline as broadband usage rises.
Age is also becoming a factor, with users aged between 45 to 54 rising 30% to reach 65% over the last three years. Collectively, the 45 to 64 age group is becoming steadily important, with the number of 'silver surfers' now equivalent to those in the younger 15 to 34 age range.
More @ netimperative.com .
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