T-Mobile Wi-Fi's Bookshops
Posted: 07th Oct, 2004 By: MarkJ
Several of the UK's 25 Borders bookshops will benefit thanks to a new deal that allows T-Mobile to Wi-Fi enable the biggest stores with hotspot access:
It's the larger, Borders-branded shops that will gain T-Mobile hotspots - many of them simply because they're also home to Starbucks stores-with-stores. T-Mobile is also the coffee chain's Wi-Fi partner, so there's a 'two birds with one stone' aspect to the Borders deal.
T-Mobile currently maintains around 3500 hotspots throughout the UK and continental Europe, in addition to the 4800-odd sites it runs in the US. This week, Joe Sims, the company's US hotspot chief, said the company will have over 10,000 hotspots worldwide by the end of the year, with around 6000 in the US and over 4000 in Europe.
More @ The Register.
It's the larger, Borders-branded shops that will gain T-Mobile hotspots - many of them simply because they're also home to Starbucks stores-with-stores. T-Mobile is also the coffee chain's Wi-Fi partner, so there's a 'two birds with one stone' aspect to the Borders deal.
T-Mobile currently maintains around 3500 hotspots throughout the UK and continental Europe, in addition to the 4800-odd sites it runs in the US. This week, Joe Sims, the company's US hotspot chief, said the company will have over 10,000 hotspots worldwide by the end of the year, with around 6000 in the US and over 4000 in Europe.
More @ The Register.
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