Has BT 'No Frills' Broadband Flopped?
Posted: 22nd May, 2003 By: MarkJ
Having issued its latest financial results and statistics, BT has now come under fire for failing to meet its target of 500,000 BT 'No Frills' Broadband ADSL connections:
Since its £30m launch in September last year, the monster telco has flogged just 171,000 lines. A spokesman for the monster telco told us that this was acceptable since it was a "new product".
What a difference a year makes. When BT Broadband was announced in April 2002 the company trumpeted: "BT Broadband will help drive rapid take-up of broadband in the UK and is a fundamental part of BT's stated aim of signing up one million broadband internet customers by summer 2003. BT plans to have connected 500,000 customers through the new direct service in the same period."
Asked why BT Broadband had failed so miserably to meet BT's planned target a spokesman said the 500,000 goal was "only an aspiration" and that BT "would get there eventually".
Does that mean everything BT plans is considered an aspiration and nothing more? Apparently not, so long as it succeeds. More @ The Register.
Since its £30m launch in September last year, the monster telco has flogged just 171,000 lines. A spokesman for the monster telco told us that this was acceptable since it was a "new product".
What a difference a year makes. When BT Broadband was announced in April 2002 the company trumpeted: "BT Broadband will help drive rapid take-up of broadband in the UK and is a fundamental part of BT's stated aim of signing up one million broadband internet customers by summer 2003. BT plans to have connected 500,000 customers through the new direct service in the same period."
Asked why BT Broadband had failed so miserably to meet BT's planned target a spokesman said the 500,000 goal was "only an aspiration" and that BT "would get there eventually".
Does that mean everything BT plans is considered an aspiration and nothing more? Apparently not, so long as it succeeds. More @ The Register.
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