Internet Could BOOST CD Music Sales
Posted: 10th Jul, 2003 By: MarkJ
Music Programming Ltd (MPL) has found, via a survey of 500 British music fans aged 13-45 with Internet access, that downloading online music actually 'encourages' them to go out and buy the related music CDs:
While 91% of survey respondents admitted to downloading music tracks over the internet, 87% said that they then went on to buy the full album on CD.
The survey also said 41% of its respondents declared themselves as "heavy downloaders" - accessing more than 100 tracks - but that 34% of them still felt they bought more albums than they did a year ago.
Asked why they download music, the respondents were most likely to say it was "to check out music I've heard about but not listened to yet" (75%) and "to help me decide whether to buy the CD" (66%).
Unsurprisingly the 'Single' music CD appears to be on the way out, with just 13% of respondents saying that they would buy a single after downloading that particular song. CD singles sales are already 42% down year-on-year.
Mind you, they charge so much for a single that it's a wonder this hasn't happened sooner. More @ netimperative.com .
While 91% of survey respondents admitted to downloading music tracks over the internet, 87% said that they then went on to buy the full album on CD.
The survey also said 41% of its respondents declared themselves as "heavy downloaders" - accessing more than 100 tracks - but that 34% of them still felt they bought more albums than they did a year ago.
Asked why they download music, the respondents were most likely to say it was "to check out music I've heard about but not listened to yet" (75%) and "to help me decide whether to buy the CD" (66%).
Unsurprisingly the 'Single' music CD appears to be on the way out, with just 13% of respondents saying that they would buy a single after downloading that particular song. CD singles sales are already 42% down year-on-year.
Mind you, they charge so much for a single that it's a wonder this hasn't happened sooner. More @ netimperative.com .
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