Harry Potter To Boost BT Broadband
Posted: 05th Jun, 2003 By: MarkJ
BT hopes to improve the uptake of its BT 'No Frills' Broadband (BTB) ADSL product by riding on the back of publicity for J.K Rowlings latest online webcast:
Angus Porter, managing director of BT Consumer, said in a statement: "The internet is obviously the best place to share a once-in-a-lifetime event like this. The webcast is a fabulous way to showcase how broadband can bring the imagination alive, and demonstrate the new lease of life which a broadband connection gives the family PC - making Harry Potter come alive in the comfort of your own home".
Rowling is scheduled to read from the book at the Royal Albert Hall on 26 June in front of an audience of just 4,000. But by teaming up with MSN, BT and TV production company Endemol, Rowling's publishers plan to stream the performance live on the web to a likely worldwide audience of millions.
Internet viewers will get the chance to put questions to Rowling, through host Stephen Fry. The recording will be streamed at several different resolutions to suit both narrowband and broadband users, and will be available online for a week after the event.
BT has so far failed to meets it BT Broadband targets. More @ Silicon.
Angus Porter, managing director of BT Consumer, said in a statement: "The internet is obviously the best place to share a once-in-a-lifetime event like this. The webcast is a fabulous way to showcase how broadband can bring the imagination alive, and demonstrate the new lease of life which a broadband connection gives the family PC - making Harry Potter come alive in the comfort of your own home".
Rowling is scheduled to read from the book at the Royal Albert Hall on 26 June in front of an audience of just 4,000. But by teaming up with MSN, BT and TV production company Endemol, Rowling's publishers plan to stream the performance live on the web to a likely worldwide audience of millions.
Internet viewers will get the chance to put questions to Rowling, through host Stephen Fry. The recording will be streamed at several different resolutions to suit both narrowband and broadband users, and will be available online for a week after the event.
BT has so far failed to meets it BT Broadband targets. More @ Silicon.
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