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Telewest Broadband's Online Guide
By: MarkJ - 16 December, 2003 (10:02 AM)

Telewest Broadband has introduced bluey, a 'superhero avatar', to help guide new surfers through the Internet. In reality it’s just a ‘flashy’ information page that some people should find helpful:

Telewest Broadband is introducing its blueyonder internet customers to a new member of the team this Christmas

The cable company has enlisted the help of bluey, a superhero avatar, to guide new surfers through the maze of the world wide web.

Bluey will provide customers with information and tips on how to get the most out of their net connection. He will focus on areas such as getting started, exploring the web, help and support and, in particular, educating broadband users about the benefits of a faster connection.

Chad Raube, director of internet at Telewest Broadband, said: "Many net virgins are overwhelmed at the choice of content available to them and baffled by the different applications on offer.

Bluey has been drafted in to give new surfers a helping hand and forms part of our wider approach to educating customers about what a great place the internet can be.

Bluey will be an integral part of the blueyonder.co.uk site, which also provides customers with online guides called blutorials - focussing on topics including music, digital photography and safe surfing. The site has been developed to offer all blueyonder customers, whether dial-up or broadband, the tools and applications to discover the world wide web for themselves.

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