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Bulldog Launch New Home ADSL Offer

Posted: 03rd Mar, 2004 By: MarkJ
UK ISP Bulldog Communications has introduced PrimeTime 500, a 'variable' speed residential broadband ADSL service for £17.99 (inc VAT) per month. The package provides downstream speeds of 512Kbps during peak times and 256Kbps during off-peak:

Bulldog Launches Unique Entry-Level “Time-of-Day” Service For Residential Customers

London, UK - Bulldog Communications, winner of the ISPA Best Consumer Broadband Service Award 2004, today announced the introduction of its PrimeTime 500 service for residential customers. PrimeTime 500 offers a unique ‘time-of-day’ feature, providing downstream speeds up to 512 kbps during peak times and 256 kbps during off-peak hours, with up to 256 kbps upstream speed all day, every day.

Bulldog’s PrimeTime provides residential customers with the highest speeds when they need them, i.e., evenings (6pm-8am), all weekend and Public Holidays. During weekdays (8am – 6pm) customers still enjoy broadband with up to 256 kbps downstream speeds.

With an introductory price of only £17.99 (inc VAT) for a limited time only, Bulldog’s PrimeTime addresses the needs of budget conscious dial-up users that want to upgrade to and enjoy the broadband experience but are unwilling to pay a £20+ monthly fee. Customers can get up to 10x faster speeds than standard dial-up, enabling fast access to, and downloading of, information, an always-on Internet connection, and the ability to use the phone line at the same time as surfing the Internet.

As PrimeTime 500 is designed to attract entry-level or light users, there will be a 2 GB limit for the amount each user can download within one month, which should be more than sufficient for their needs, and is twice the amount offered with the BT Basic Broadband service. Where customers are close to the download limit, Bulldog will issue an email advising them, with the recommendation to either moderate their usage (so as to avoid a £5 fee should they exceed the monthly limit), or to upgrade to a higher bandwidth service.

Richard Greco, CEO of Bulldog, said, "Bulldog remains committed to pushing back the barriers in the consumer broadband market to the benefit of its customers, as was recognised recently at the ISPA Awards.”

Richard continued: “Because we manage our own broadband network, we have the ability to design, develop and deliver unique and high-value services and features, such as the 'time-of-day' feature, giving customers the broadband service they want, when they want it.”

Bulldog is introducing the PrimeTime 500 service to new customers with the option of a FREE modem or one month line rental FREE (13th month). A standard connection fee of £58.75 and an annual contract applies.

The service is available, subject to survey, across London, the South East and major city centres including Manchester, Birmingham, Leeds and Cambridge, potentially reaching some 6.8 million homes.


Once again Bulldog has managed to introduce an innovative service, although the limited coverage and contract length may prove a hindrance.

It also appears to be another package designed to coincide with the launch of rival ‘budget’ services from Telewest and BT.
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