BT Agrees To Change Anti-Tiscali Ad
Posted: 09th Mar, 2004 By: MarkJ
Following some understandable anger from rival Tiscali, BT has agreed to change the advert that proclaimed to highlight "the truth about Tiscali's notquitesobroadband" service:
Furious execs fired off a letter to BT demanding that it didn't repeat the ad, which included "factual inaccuracies" about the ISP and suggested that it was "not truthful with its customers".
In an embarrassing climbdown for BT, the telco has agreed to take note of Tiscali's complaints and change the ad. A revised ad which appeared in today's papers has dropped all mention of Tiscali in the body copy of the ad.
The new ad now has a generic dig at its rivals with the heading: "The facts about some other companies' notquitesobroadband."
Perhaps some of BTs rivals should run a 'factual' advert highlighting, with aid of comparison, the other limits and costs placed on the operators new £19.99 per month (Basic) broadband service. More @ The Register.
Furious execs fired off a letter to BT demanding that it didn't repeat the ad, which included "factual inaccuracies" about the ISP and suggested that it was "not truthful with its customers".
In an embarrassing climbdown for BT, the telco has agreed to take note of Tiscali's complaints and change the ad. A revised ad which appeared in today's papers has dropped all mention of Tiscali in the body copy of the ad.
The new ad now has a generic dig at its rivals with the heading: "The facts about some other companies' notquitesobroadband."
Perhaps some of BTs rivals should run a 'factual' advert highlighting, with aid of comparison, the other limits and costs placed on the operators new £19.99 per month (Basic) broadband service. More @ The Register.
Latest UK ISP News
Cheap BIG ISPs for 100Mbps+
150,000+ Customers | View More ISPs
Cheapest ISPs for 100Mbps+
Modest Availability | View More ISPs
Latest UK ISP News
Cheap BIG ISPs for 100Mbps+
Large Availability | View All
Cheapest ISPs for 100Mbps+
Large Availability | View All
Helpful ISP Guides and Tips
Sponsored Links
The Top 15 Category Tags
- FTTP (6337)
- BT (3741)
- Politics (2859)
- Business (2571)
- Openreach (2492)
- Building Digital UK (2411)
- Mobile Broadband (2266)
- FTTC (2108)
- Statistics (2004)
- 4G (1915)
- Virgin Media (1870)
- Ofcom Regulation (1656)
- 5G (1519)
- Fibre Optic (1518)
- Wireless Internet (1518)
Sponsored
Copyright © 1999 to Present - ISPreview.co.uk - All Rights Reserved - Terms , Privacy and Cookie Policy , Links , Website Rules