UK ISP Supanet has launched a number of new broadband ADSL packages and revised its prices. Most interesting of all is their 60Kbps (£14.99) option, which is referred to as "broadband-enabled". There’s also several speed switching (512 to 150Kbps etc.) services:

Whether or not calling a 60Kbps option "broadband-enabled" is enough to escape the Advertising Standards Authority (ASA) we don't know, although they do have some better and semi-speed-flexible options:

Bronze:
With our broadband-enabled bronze package you pay a one-off connection fee of £50 and a monthly subscription of just £14.99. You get a modem worth £79.99 absolutely free!

Package features
60k broadband-enabled connection
Minimum 12 month contract

Bronze Plus:
With broadband bronze plus you pay a one-off connection fee of £50 and a monthly subscription of just £15.99. You get a modem worth £79.99 absolutely free!

Package features
512k connection for the first three months, 150k thereafter Minimum 12 month contract

Silver:
With broadband silver you pay a one-off connection fee of £30 and a monthly subscription of just £19.99. You get a modem worth £79.99 absolutely free!

Package features
512k connection for the first six months, 256k thereafter
Minimum 12 month contract

Gold:
With broadband gold you pay a one-off connection fee of £30 and a monthly subscription of just £22.99. You get a modem worth £79.99 absolutely free!

Package features
512k connection
Minimum 12 month contract

Platinum:
With broadband platinum you don't have to pay any up-front costs. You simply pay a monthly subscription of just £27.99.

Package features
512k connection
Minimum 12 month contract

It's certainly a different take on the make up of a broadband service, cleverly designed to promote faster speeds by showing the loss subscribers will see when the 512Kbps tap is switched off.

There's also the usual unmetered dialup service for £15.99 per month (12 month contract / 8:1 contention). We also can’t help but feel that the £1 difference between the 60 and the 150Kbps option is too slim.