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AOL UK Launches New ISP - Netbreeze

Posted: 16th Feb, 2004 By: MarkJ
AOL UK has spawned a second provider, Netbreeze, which is a bog standard local call rate dialup service. Interestingly they've tried this before with 'Netscape Online', which closed due to not being economically viable:

Today's launch of Netbreeze coincides with AOL UK's new high-profile deal with high street electrical outfit Dixons.

Once solely the territory of Freeserve, from today AOL UK's dial-up software will be available in 1,100 PC World, Dixons and Currys stores in the UK and pre-loaded onto PCs and laptops, replacing the spot usually reserved for Freeserve.

A similar arrangement punting AOL UK's broadband services will come into force from February next year.


It's not clear why AOL has suddenly found the pay-as-you-go (local call rate) model viable so soon after dropping their last attempt. More @ The Register.
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