Sky Scraps Broadband Content Brand
Posted: 06th Feb, 2004 By: MarkJ
Sky, the satellite TV and media group, has abandoned its broadband content brand - Skyscape. However, instead of removing it completely, much of it has been re-branded 'Sky Sports Broadband':
A Sky spokesperson told Web User that the content of Sky Sports Broadband was the same as on Skyscape. However, the broadband channel is now sports focussed, with visitors having to access the news and entertainment sections via the sports section.
No clear reason was given for the change. More @ Web-User.
A Sky spokesperson told Web User that the content of Sky Sports Broadband was the same as on Skyscape. However, the broadband channel is now sports focussed, with visitors having to access the news and entertainment sections via the sports section.
No clear reason was given for the change. More @ Web-User.
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