BT - Cheaper Wi-Fi Isn't The Answer
Posted: 07th Apr, 2004 By: MarkJ
BT Groups head of Wi-Fi, Chris Clark, has said that cutting the cost of Wi-Fi will not drive business take-up. Clark believes that better security is the only real answer:
"The elasticity of price in Wi-Fi is still not proven," he said at the Wireless Lan Event in London's Olympia yesterday. "Reducing the price does not increase usage."
Earlier, Clark had been praising the success of BT Openzone's Wireless Broadband Week which, apparently, more than doubled the traffic on BT's Wi-Fi network by cutting prices.
Clark, formerly the president of BT Global Services, has moved into his present role because it is time to move Wi-Fi onto a commercial footing. "We are at an inflection point," he said. "Wi-Fi was a technology play, now it is a business play."
Here's a tough one, why not increase the security AND lower the cost? More @ Computer Weekly.
"The elasticity of price in Wi-Fi is still not proven," he said at the Wireless Lan Event in London's Olympia yesterday. "Reducing the price does not increase usage."
Earlier, Clark had been praising the success of BT Openzone's Wireless Broadband Week which, apparently, more than doubled the traffic on BT's Wi-Fi network by cutting prices.
Clark, formerly the president of BT Global Services, has moved into his present role because it is time to move Wi-Fi onto a commercial footing. "We are at an inflection point," he said. "Wi-Fi was a technology play, now it is a business play."
Here's a tough one, why not increase the security AND lower the cost? More @ Computer Weekly.
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