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Bulldog Launch Capped £15.99 ADSL

Posted: 06th Apr, 2004 By: MarkJ
UK ISP Bulldog Communications has today followed rivals by introducing its own £15.99 per month budget broadband ADSL service. The provider touts its new offer as being a "true broadband experience", although there's a 2Gb per month data cap:

Bulldog Throws Down The Gauntlet To AOL, BT, Freeserve and Tiscali With ‘Real’ Broadband At A Dial-Up Price

London, UK - Bulldog Communications, winner of the ISPA Best Consumer Broadband Service ISP Award 2004, today set the broadband market alight by offering its PrimeTime 500 service for just £15.99 (inc VAT) a month. With this price-point PrimeTime 500 is the lowest priced standard (512 kbps) broadband service in the UK, and arguably the lowest priced broadband package of any type in the UK (Source: ADSLGuide.org.uk). What's more, it's a service that offers a true broadband experience with up to 512kbps performance.

PrimeTime 500 addresses the needs of budget-conscious dial-up users who want to upgrade to standard broadband but are unwilling to pay a typical £20+ monthly broadband fee. Customers enjoy up to 10 times the speed of standard dial-up, enabling fast access to, and downloading of, information, an always-on Internet connection, and the ability to use the phone line at the same time as surfing the Internet.

Richard Greco, Bulldog’s CEO commented “As more and more consumers, particularly dial-up users join the broadband revolution, other service providers are selling services packaged as 'broadband' that deliver speeds only 3 or 5 times the speed of dial-up i.e., 150kbps or 256kbps. With our £15.99 price-point Bulldog delivers a true broadband experience up to 512 kbps - in other words, real broadband, at real value.”

PrimeTime 500 offers a unique ‘time-of-day’ feature, providing downstream speeds up to 512 kbps during peak times and 256 kbps during off-peak hours, with up to 256 kbps upstream speed all day, every day. Bulldog’s PrimeTime provides residential customers with the highest speeds when they need them, i.e., weekday evenings (6pm-8am), all weekend and Public Holidays. During weekdays (8am – 6pm) customers still enjoy broadband with up to 256 kbps downstream speeds.

As PrimeTime 500 is designed for light Internet users, there is a 2 GB download limit per month. This is twice the download amount offered with the BT Basic Broadband service. Customers who approach the download limit will receive a notification email from Bulldog,

with the opportunity to moderate usage (to avoid a £5 fee for exceeding the monthly limit), or to upgrade to a higher bandwidth service.

Bulldog is offering the PrimeTime 500 service to new customers with the option of a FREE modem or one month line rental FREE (13th month). A standard connection fee of £58.75 and an annual contract applies.

The service is available, subject to survey, across the South East and major city centres including Manchester, Birmingham, Leeds and Cambridge, potentially reaching some 6.8 million homes.

To be fair, 2Gb per month on a service that costs just £15.99 inc. VAT isn’t too unexpected.
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