Wanadoo - Broadband vs TV vs Dialup
Posted: 28th May, 2004 By: MarkJ
UK ISP Wanadoo has commissioned a Media Diary study called 'Fish Bowl 2', which covers traditional media and Internet use. The study states that broadband users are online for 45% more time than their dialup counterparts:
On average it appears that people are switching off the TV, and using the Internet instead for at least 2 hours a week.
Some summary points from the study are:
- Broadband users are online for 45% more time than Narrowband users.
- Broadband users spend 11% less time watching TV than Narrowband users.
- Broadband is the fastest growing medium in the home, fastest declining is TV.
- The Internet was the second most popular medium in the home for prime-time entertainment after TV.
More @ ADSLGuide.
On average it appears that people are switching off the TV, and using the Internet instead for at least 2 hours a week.
Some summary points from the study are:
- Broadband users are online for 45% more time than Narrowband users.
- Broadband users spend 11% less time watching TV than Narrowband users.
- Broadband is the fastest growing medium in the home, fastest declining is TV.
- The Internet was the second most popular medium in the home for prime-time entertainment after TV.
More @ ADSLGuide.
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