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BT Announces Broadband Price Cuts

Posted: 30th Jun, 2004 By: MarkJ
Just as everybody had been expecting them to do, BT has announced a raft of price cuts (up to 25% less) for its BT Broadband, BT Yahoo! Broadband and BT Broadband Basic ADSL services. Sadly, usage allowances have also been added:

BT launches best ever value broadband with price cuts of up to 25 per cent

The price reductions, available to both new and existing broadband customers, will be effective from 1st July 2004.

The prices for the Broadband from BT family of products will now be as follows:

BT Broadband (512k) - down from £27 per month to £24.99

BT Yahoo! Broadband 512k - down from £29.99 per month to £26.99

BT Yahoo! Broadband 1Mb - down from £40.99 per month to £29.99,

BT Broadband Basic (512k), remains at £19.99 per month, now with free modem and connection.

All products will continue to offer free connection and modem when purchased online.*

Until now, lighter users of broadband have been paying the same price as a small minority of exceptionally high users. To resolve this, BT will be introducing fair usage allowances, enabling us to offer our customers lower monthly prices.

The new monthly allowances have been set at levels significantly higher than the usage of the overwhelming majority of broadband customers. For example, the 512k services, featuring a 15GB allowance, will still enable customers to do all of the following each month:

Surf the internet for 15 hours every day,

Send / receive 250 JPEG pictures via e-mail per week,

Download 250 music tracks and three hours of video clips per week,

Listen to online radio for fifteen hours every day,

Send / receive 3000 emails*** per week.

With the exception of BT Broadband Basic, the limits will only be advisory until Jan 2005.


Generally the new prices bring BT's services into line with the main market place, which is something they should have done long ago.

Likewise the usage limit of 15GB per month is very flexible for a residential broadband service.
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