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Broadband Benefits UK Business

Posted: 11th May, 2004 By: MarkJ
According to BT’s latest press release, UK businesses are beginning to realise the benefits of broadband. The release goes beyond the cost and speed advantages to look at how the technology can improve business in other ways, such as video conferencing:

BROADBAND BENEFITS BUSINESS AND HELPS IMPROVE WORK-LIFE BALANCE

As broadband coverage increases throughout the UK, more and more small businesses are starting to profit from the latest advances in high-speed internet technology. Broadband is set to change the business environment as SMEs are increasingly using it to accelerate the pace of their business and gain competitive advantage, irrespective of their size or geographical location.

It is generally thought that the principal advantage of broadband is increased speed of access to the internet. However when it comes to business benefits it is not simply speed that offers the advantage, but more the way in which greater speed allows companies the flexibility to change existing practices. The real value of broadband is the way it enables SMEs to make use of new services and applications that are available via high-speed internet, such as e-commerce, remote working, real-time video conferencing and internet telephony.

As well as increased business efficiency and competitiveness, broadband is allowing individual workers much more flexibility in how and where they work. People are now able to work remotely from home or anywhere there is a high-speed internet connection, which leads to a better work-life balance and a happier, more productive workforce.

Increased broadband coverage is also set to benefit all business regions within the UK. An example of this can be seen in Cornwall, which has witnessed an influx of SMEs and remote workers as they move out from the big cities looking for a better quality of life. actnow, an initiative that encourages broadband business communications for Cornwall-based SMEs, offers assistance and advice for businesses looking to relocate. In addition to offering guidance on how to get a business connected to broadband, actnow also provides free, impartial Information and Communications Technology (ICT) related business advice designed to help increase business potential through the use of high-speed internet.
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