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No Price Cut - BTs No Frills DSL Service

Posted: 09th Apr, 2003 By: MarkJ
Unsurprisingly BT Retail has today clarified that its BT 'No Frills' Broadband ADSL service will not see a price cut:

According to BT Retail there are no immediate plans to reduce its monthly cost -- currently £28 per month (or £27 by direct debit), despite speculation within the industry that a cut will soon be introduced to boost take-up of the flagship BT product.

Instead, BT Retail is sticking with its plan to tempt customers aboard by keeping start-up costs low; a policy also followed by several ISPs, including AOL and Nildram.

"We are not cutting the price of BT Broadband at the moment because that we feel it is good value, and in addition we have just extended our offer of free connection until June 30th, a saving of £60," a BT Retail spokesman told ZDNet UK this week, adding that customers can also save £40 on the cost of a modem by ordering online.

There had been some speculation that BT would price its 'No Frills' service a little lower, although clearly that's not the case. More @ ZDNet.
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