Freeserve & Littlewoods Market ADSL
Posted: 21st Feb, 2003 By: MarkJ
UK ISP Freeserve has struck a new broadband ADSL marketing deal with Littlewoods, the popular high-street retail chain:
The deal will see Freeserve's service promoted in 266 outlets and the two companies undertaking a joint direct marketing campaign.
Littlewoods' web-based home shopping business will also be advertised on Freeserve's e-commerce channel and marketed in its email newsletters to subscribers.
The move is the latest step in Freeserve's effort to expand its broadband subscriber base. The company, the market leader in narrowband, has seen BT take over 50% of the ADSL market.
The netimperative.info item reports that Freeserve now has its broadband products marketed in 1,800 stores across the UK.
The deal will see Freeserve's service promoted in 266 outlets and the two companies undertaking a joint direct marketing campaign.
Littlewoods' web-based home shopping business will also be advertised on Freeserve's e-commerce channel and marketed in its email newsletters to subscribers.
The move is the latest step in Freeserve's effort to expand its broadband subscriber base. The company, the market leader in narrowband, has seen BT take over 50% of the ADSL market.
The netimperative.info item reports that Freeserve now has its broadband products marketed in 1,800 stores across the UK.
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