ISP BTO Backs New ASA SPAM Rules
Posted: 05th Mar, 2003 By: MarkJ
The managing director of UK ISP BTOpenworld, Duncan Ingram, has kindly sent us his own personal comment on the Advertising Standards Authoritys new junk e-mail (SPAM) guidelines:
BT Openworld fully supports any initiative to cut down on spam, as it understands the irritation and intrusiveness it causes. It's a sign of the times that the code of advertising practice now includes text and email advertising - and demonstrates the strength of feeling against unnecessary junk messages.
ISPs and mobile phone operators themselves still have a very clear responsibility to protect their customers from spam, so we'll continue to do everything we can to keep it to a minimum. BT Openworld offers an email protection service through its partnership with Brightmail, which offers a free anti-spam and anti-virus protection service to its customers.
BT Openworld fully supports any initiative to cut down on spam, as it understands the irritation and intrusiveness it causes. It's a sign of the times that the code of advertising practice now includes text and email advertising - and demonstrates the strength of feeling against unnecessary junk messages.
ISPs and mobile phone operators themselves still have a very clear responsibility to protect their customers from spam, so we'll continue to do everything we can to keep it to a minimum. BT Openworld offers an email protection service through its partnership with Brightmail, which offers a free anti-spam and anti-virus protection service to its customers.
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