SPAM (Junk E-Mail) To Dominate 2004
Posted: 02nd Oct, 2003 By: MarkJ
The latest research from Gartner has predicted that SPAM (junk e-mail) will climb to an all time high in 2004 with roughly three in every five e-mails (60%) containing junk. Thankfully 2005 may bring a ray of hope:
Gartner said that by 2005, content managers, rule-based software and ISPs will effectively blacklist 80 per cent of all email marketing campaigns, including permission-based email.
But for marketers the pressure to cut costs outweighs consideration for the email's usefulness to customers, said Gartner industry analyst Adam Sarner.
"Before customers ignore this valuable medium, marketers must start again by clearly identifying their customer base, surveying their customers as to the types of email they would like to receive, and then deliver on the feedback and give customers a way to update their preferences frequently," he said in a statement.
More @ VNUNet.
Gartner said that by 2005, content managers, rule-based software and ISPs will effectively blacklist 80 per cent of all email marketing campaigns, including permission-based email.
But for marketers the pressure to cut costs outweighs consideration for the email's usefulness to customers, said Gartner industry analyst Adam Sarner.
"Before customers ignore this valuable medium, marketers must start again by clearly identifying their customer base, surveying their customers as to the types of email they would like to receive, and then deliver on the feedback and give customers a way to update their preferences frequently," he said in a statement.
More @ VNUNet.
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