Freeserve To Re-Brand As Wanadoo?
Posted: 02nd Sep, 2003 By: MarkJ
UK ISP Freeserve has once again begun discussing the risky business of re-branding itself to the same name as its French parent, Wanadoo. Previously the idea was canned, not least because all of its customers would have been forced to change their e-mail addresses!:
It's been confirmed that the matter of rebranding is being discussed once again in a move that could eventually see millions of Freeserve punters forced to change their email addresses.
A press release detailing Wanadoo's half-year results today makes no reference to Freeserve by name, except to call it "Wanadoo United Kingdom". So does this mean that a name change is back on the agenda?
A spokesman for Freeserve told The Register: "It never went off the agenda. The matter of rebranding is continually under review."
Forcing millions of users to change their e-mail address is almost unthinkable, yet clearly some providers have little to no understanding of the consequences. More @ The Register.
It's been confirmed that the matter of rebranding is being discussed once again in a move that could eventually see millions of Freeserve punters forced to change their email addresses.
A press release detailing Wanadoo's half-year results today makes no reference to Freeserve by name, except to call it "Wanadoo United Kingdom". So does this mean that a name change is back on the agenda?
A spokesman for Freeserve told The Register: "It never went off the agenda. The matter of rebranding is continually under review."
Forcing millions of users to change their e-mail address is almost unthinkable, yet clearly some providers have little to no understanding of the consequences. More @ The Register.
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