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Parents Heed Safer Surfing Message
By: MarkJ - 13 November, 2003 (9:21 AM)

New research from BT Yahoo! Broadband has found that, contrary to what other surveys have said, parents are aware of the steps that they could take to stay safe on the Net, and are in favour of giving kids access - with supervision:

SAFE SURFING MESSAGE GETTING THROUGH TO PARENTS

Parents are increasingly confident in their ability to create a safe online environment for their children.

This is according to a NOP survey commissioned by BT Yahoo! Broadband, which questioned 500 internet users across the UK. 93 per cent of respondents were aware of steps that they could take to stay safe on the Net. As a consequence, 98 per cent of those polled were in favour of allowing children access to the internet; 92 per cent said that access should be with supervision.

However, those living in London were most wary of allowing children Web access (94 per cent of respondents believed they should) and 95 per cent were aware of the steps that they could take to promote safety.

Duncan Ingram, managing director at BT Yahoo! Broadband said: "It's clear from the research that the many initiatives the government, the police and ISPs have undertaken over the years about the importance of safety on the web are having a positive effect.

Parents clearly feel more confident about the safety measures available and the practical steps that they can take to keep their children safe on the web. The internet is a vital source of news, information and entertainment and increasingly part of the wider educational curriculum. To block access to it is a knee-jerk reaction that doesn't benefit anybody.

But this research doesn't mean that we can now rest on our laurels. The work of educating and raising awareness, as well as listening to the concerns of our customers must continue. We have always advocated, and will continue to advocate, that parents be proactively involved with their children's internet experience. We also believe that ISPs have a responsibility to provide full parental controls that operate both in and outside the browser environment. Ultimately all of us have a duty to work with the media, the government and the rest of industry to continue to promote safe surfing,
" he added.

BT Yahoo! Broadband is supporting Parents Online Safety Week. For more information, please go to: http://www.parentsonline.gov.uk


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