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BT Funds Reseller Broadband Installs
By: MarkJ - 10 November, 2003 (2:30 PM)

In an effort to further stimulate uptake, BT Indirect Channels (BTIC) has begun offering resellers up to 100 for each Business Broadband connection they sell during the remaining months of 2003:

With only 1.4 million UK business premises broadband-enabled out of a possible 16 million, resellers are missing out on recurring revenues and add-on margins that come with the technology, according to BTIC director Mark Hollister.

In September Hollister outlined BTIC's plan to sign 500 new resellers to sell. The firm has signed 116 of these already but wants to accelerate this leading up to Christmas.

Hollister said resellers are the best means of increasing take-up. When a reseller recommends a technology to a customer they will be interested, because it is a trusted supplier, he said.

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