BT & Viewing Habits - Internet Beats TV
Posted: 13th Oct, 2003 By: MarkJ
The latest NOP survey commissioned by BT Yahoo! Broadband has found that the average person spends more time using the Internet than watching TV:
WEB BEATS TV IN RATINGS BATTLE
The NOP research, commissioned by BT Yahoo! Broadband, questioned internet habits across 500 UK homes. According to the survey, the average person spends 3.5 hours per day on the net, compared to 2.8 hours watching TV.
When questioned further, nearly half of those surveyed (44%) believed that the internet, not TV, provided better news and entertainment. 92% said that what they most liked about the internet was the ability to find information, followed by online shopping and chatting. 91% went on to personalise their internet browser by saving 'favourites'.
"The results of this survey demonstrates to what extent the internet has developed in a relatively short space of time," said Duncan Ingram, managing director at BT Openworld. "Given the breadth of information the net holds, it's little surprise that users are flocking to the PC, rather than the TV, as their prime source of information.
While interactive TV is now available, it's still limited in its capabilities and therefore watching TV remains an essentially passive experience. On the other hand, when you're online the possibilities are endless. Not only can you find information from around the world, but you can interact, chat, and meet new communities that you might not previously have been aware of."
WEB BEATS TV IN RATINGS BATTLE
The NOP research, commissioned by BT Yahoo! Broadband, questioned internet habits across 500 UK homes. According to the survey, the average person spends 3.5 hours per day on the net, compared to 2.8 hours watching TV.
When questioned further, nearly half of those surveyed (44%) believed that the internet, not TV, provided better news and entertainment. 92% said that what they most liked about the internet was the ability to find information, followed by online shopping and chatting. 91% went on to personalise their internet browser by saving 'favourites'.
"The results of this survey demonstrates to what extent the internet has developed in a relatively short space of time," said Duncan Ingram, managing director at BT Openworld. "Given the breadth of information the net holds, it's little surprise that users are flocking to the PC, rather than the TV, as their prime source of information.
While interactive TV is now available, it's still limited in its capabilities and therefore watching TV remains an essentially passive experience. On the other hand, when you're online the possibilities are endless. Not only can you find information from around the world, but you can interact, chat, and meet new communities that you might not previously have been aware of."
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