Phorm (i.e. BT WebWise), which controversially works with UK ISPs to monitor what websites you visit for use in targeted (behavioural) advertising campaigns, has once again mooted the idea of offering a price discount to broadband users that consent to adopting its system.

The news itself is nothing new and formed part of a poll the firm ran in September 2008 (here), which proposed several different options to encourage take-up (anti-phishing was also an option, although we've left it off since this has always been promoted as part of the same system):


However yesterdays Town Hall Event in London, Phorm: One Year On, also saw Phorm propose a new option for donating to charity. The move suggests that the firm may be closer to deciding a shortlist of incentives and it's easy to see why having a cheaper broadband service might appeal, assuming ISPs don't just put up the price to compensate.

Meanwhile Norman Lamont, the ex-Chancellor of the Exchequer and man who was appointed to Phorm's Board as a Non-Executive Director late last year, has now been promoted to the position of Chairman.