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ISP Freerunner Preps FREE UK Wireless Wi-Fi Broadband Access

Posted: 20th May, 2009 By: MarkJ
Fancy gaining FREE public Wireless ( Wi-Fi ) Broadband Internet access at selected, but growing, locations around the UK? Well now you can, thanks to a new start-up known as Freerunner. Launching tomorrow in the North East of England, the new service promises free Wi-Fi and even hopes to bridge the digital divide in remote areas.

freerunner logo

Community-oriented venues, such as indoor/outdoor public spaces, libraries, transport hubs, community centres and schools, will receive the service completely free of charge. In commercial venues, such as coffee shops, pubs, clubs, restaurants and sports stadia, the free access will be largely funded by the venue and its partners.

Back in 2002, free, open access points were popping up all over the place and there was a real buzz about the potential of public WiFi,” says Owen Geddes, CEO of Freerunner. “Since then, networks have been locked down and access for a day can cost more than your home broadband costs in a month. Our vision is to give consumers free public WiFi access whether they are in the the centre of London, the community centre at the end of their road or the local café in Hartlepool.

Based on open source technology, the Freerunner setup uses distributed network architecture; no data centres and therefore no single point of failure ensuring greater reliability and low operating costs.

Public WiFi has been stuck in a time warp, with niche propositions, a marginal business model and networking principles from last century,” continues Geddes. “Freerunner is bringing the industry up to date with modern distributed networking and a business model that not only makes sense to everybody in the chain but also makes a profit.

Typically the service has to generate cash in order to operator and NorthStar Equity Investors (NSEI) has already supported its initial launch. However, in return for using the service, users may also see the odd advert or perhaps even need to buy a cup of coffee (if it’s in a cafe etc.).

The setup sounds a bit like FON's Wi-Fi sharing scheme, although FON relies upon consumers sharing out access to their broadband connections over Wi-Fi and not a central distributor. It will be interesting to see how successful the Freerunner service becomes, though for now it's only just finding its feet.
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