Ofcoms latest 'Accessing the Internet at Home' research, which was conducted by Ipsos Mori, has revealed that three quarters of all UK homes (70% of adults) will be online by the end of the year. However 17 million Brits (30% of the adult population) remain offline and 43% of those wouldn't even be persuaded if they were offered a free broadband service and computer.

The research also highlights the reasons why some people are yet to go online, as well as ideas to boost internet take-up across the UK. Ofcom found that there are two main groups of people who don't have the Internet at home and don't currently intend to get it - the self excluded and the financially excluded:


Happily 5% say they intend to get online in the next 6 months. Younger people aged 16-24 are more likely than the UK adult population as a whole to have the internet at home (78%) or say they intend to get it (9%). In contrast, 75 year olds are less likely to have the internet (20%) or intend to get it (4%) and are more likely to provide self-exclusion reasons related to need/interest for not having it (50%).

The study identified a group of core resistors (23% of the total sample) who did not intend to get the Internet, did not use it, were not willing to pay for it, were not interested in any ideas and did not have proxy access to the Internet via other people. This group equates to about 7% of the adult population.

Download the Full Report (.PDF):
http://www.ofcom.org.uk/research/telecoms/reports/bbresearch/bbathome.pdf