The latest consumer research from BroadbandChoices, which was conducted with the help of 3,950 respondents during June and July this year, has revealed that 34% value the connection reliability of their broadband ISP service above speed (30%) and value for money (23%).

When asked if they felt their ISP had lived up to its promises, almost half (47%) said no. Furthmore the top gripe was disappointment with connection speed (70%), which was followed by reliability issues (32%). Over a third (36%) felt let down by their ISP’s customer service.

The poll is similar to a survey that we conducted in August 2009, which revealed that the majority (57%) wanted 'Better Speeds' from their ISP, while only 16% would have rather had lower prices - Full Results.