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Orange Lowers European Mobile Broadband Data Roaming Costs

Posted: 16th Feb, 2010 By: MarkJ
orange logoMobile operator Orange UK has rolled out a new opt-in daily data roaming tariff across the European Union (EU) - £2 for 2MB. You will be charged the bundle fee each day for any data you use up until the allowance has been used (must be consumed by midnight). The out of bundle usage is charged at the standard rate of £3 per MB.

Specifically for iPhone customers and launching in France first with some other countries to follow, Orange is also offering a EUR5 for 10MB daily data roaming.

Olaf Swantee, senior executive vice president for Orange's global mobile business, said:

"Our customers shouldn't be constrained by national boundaries or worries over their bill when they're abroad. For many of our customers, who are just starting out on their mobile internet journey, we want to give them peace of mind and create a simple platform to be able to experience and experiment with mobile multimedia services wherever they are, whenever they want.

For roughly the price of a cup of coffee, we are helping our customers keep doing what they're doing - it's not designed for heavier users who use the mobile internet to download music or games but for everyday customers who want to be able to check their emails, tweet or upload their pictures to social networking sites, anywhere they may be within the EU."

It's worth pointing out that Orange has launched this new option under the "EUR2 for 2MB" banner, which means that it should cost about £1.70 for 2MB but in reality they've rounded that to £2 on their UK website. In any case Mobile Broadband roaming outside of the UK remains far too expensive for the average Joe, at least for proper internet surfing.
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