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Half of UK Consumers Would Pay Extra for 100Mbps Superfast Broadband

Posted: 10th May, 2010 By: MarkJ
superfast uk broadband demand survey statisticsThe results from 601 respondents to our latest monthly survey have revealed that 51.5% of people would pay extra for a next generation superfast 100Mbps UK broadband ISP connection even if they could already get a "reliable" connection speed of 10Mbps.

This suggests that the consumer expectation and appetite for such products appears to be very strong, despite the fact that only a few online services could actually take advantage of such speeds (IPTV etc.). Many online services impose restrictions upon individual connections to help balance their service load and these are often set at considerably lower rates than 100Mbps.
How much real-world broadband speed is enough for YOUR needs (pick closest)?
50Mbps or more - 24.4%
20Mbps - 21.2%
10Mbps - 19.3%
8Mbps - 18.6%
4Mbps - 7.4%
2Mbps - 6.8%
I don’t know! - 1.9%

Would you pay extra for 100Mbps if you could get a reliable 10Mbps today?
Yes - 51.5%
No - 48.4%

How familiar are you with next generation broadband technology?
Familiar - 41.2%
Very Familiar - 36.6%
Very Unfamiliar - 13.4%
No idea at all! - 8.6%
However a note of caution should be sounded. Just because most people would be willing to pay extra doesn't mean to say they'd pay through the nose, prices must still be reasonable. Broadband didn't turn into a truly mass market service until after it was both widespread and affordable.

Similarly we must also remember that even a 100Mbps connection is unlikely to be capable of delivering such speeds to everybody. Broadband has always been a 'best efforts' service where bandwidth (the data you consume while surfing the internet) is shared between many users.

This month's new survey asks "How many periods of ISP downtime have you experienced in the last 12 months?" and questions the length of those downtimes. Vote via the Front Page.
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