The latest nationwide survey of over 1,300 UK consumers conducted by ISP Eclipse Internet has revealed that over 80% know what bandwidth is but 62% are unaware of how much they are allocated (usage allowances) on their broadband connection. Likewise nearly three-quarters (72%) received no help or information from their chosen ISP on how to make the most of their bandwidth.

Despite that, 44% of consumers made simultaneous use of bandwidth heavy internet applications, such as viewing YouTube videos while using video chat services; frequently offered via VoIP software (Skype), Instant Messaging (MSN, Yahoo! etc.) and or social networks (Facebook). These can have a dramatic impact on usage allowances.


In addition, 92% of respondents experienced periods of time where their Internet connection was slower than usual, while 33% felt that continuously watching video streaming sites wouldn't slow their speed.

Murphy also believes that consumers should "take a certain amount of responsibility for their actions when consuming resource heavy content online", although it's not quite clear what that is supposed to mean. Asking customers to take personal responsibility for surges in broadband traffic is unrealistic.

Streaming such content is part of what makes the internet so enjoyable and should not be a problem, provided the customer is within their packages limitations. It is then the ISPs responsibility to cater for what it has promised and is paid for by the end-user.