Mobile operator Vodafone UK has informed its Pay-As-You-Go (PAYG) Mobile Broadband customers that, from 1st February 2011, they will only have a 2GB usage allowance top-up option but still pay the same price as before. The move effectively amounts to a price hike by stealth.

Customers, several of whom have vented their frustration in emails to us over the weekend, were informed about the change by a newsletter on Saturday. Apparently the reason for cutting customers from a 3GB to 2GB top-up option is because 90% use less than 2GB.


Customers have already begun questioning Vodafone's decision and asking why, if their usage allowance is to be reduced by a third, the top-up price has not been cut to £10 instead of £15. Alternatively Vodafone could have simply introduced a 2GB option. Neither has happened.