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Survey Finds Most UK Consumers Want Superfast Broadband Internet Access

Posted: 14th Mar, 2011 By: MarkJ
ispreview internet broadband isp uk pollThe results from 540 respondents (polled between Mid-February 2011 and March 2011) to our latest monthly survey have revealed that the vast majority (72.9%) do find the new generation of superfast 40-100Mbps broadband services to be attractive. However, coverage the price continues to hamper uptake.
Do you find any of the new superfast (40-100Mb) broadband services attractive?
Yes - 72.9%
No - 22.4%
What is that? - 4.6%

In your opinion, what is the major barrier to superfast broadband take-up?
Limited Coverage - 55.1%
Price is too high - 20.1%
Service restrictions (usage etc.) - 13.1%
My current connection is fine - 7.7%
Other - 3.7%
It's still early days for the new generation of broadband ISP services. The products have only just begun to surface over the past year or so and most rollout plans predict a few more years before completion. Even then there are likely to be some areas that will not be covered, which means that the Digital Divide isn't going to be resolved for awhile.

However, our survey shows that there should be no shortage of demand for when they do become available, provided the price is right. Some customers pay just £10 per month for an 'unlimited' service with Sky Broadband, while TalkTalk's broadband deals start even lower. Suffice to say that, while existing superfast services from BT and Virgin Media are reasonably well priced, for many consumers prices will need to go even lower before wider adoption kicks in.

This month's new survey asks how you think the government's broadband plans are doing? Vote Here.
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