Posted: 15th Jun, 2011 By: MarkJ


Telecommunications and broadband ISP supplier
O-bit Telecom UK, which was acquired by the Lancashire-based
Daisy Group during February 2011, has today revealed that it will
continue to trade under its own brand and business values.
Apparently "
strong concerns" were expressed by the reseller channel, which
feared that Daisy's acquisition would lead of an erosion of choice. As a result the operator will now retain a degree of independence from Daisy and continue to be headed up by its original CEO,
Dave Breith.
O-Bit's CEO, Dave Breith, said:
"While we were compiling the strategic review of the new Daisy partnership, it became apparent how much the dynamism and our great customer relations was appreciated by the industry as a whole. Even James Palmer of Nine Telecom observed that we “always offer something that little bit different” and that we were “an entrepreneurial channel focussed business” with a “good business model”.
James – you’ll be pleased to know we’re here to stay! I’m really pleased that O-bit retains the freedom to react to our individual client’s requirements in a fast and flexible manner. After all this is how we have built our outstanding customer relationships and unique product offering over the past decade.
The fact that O-bit will continue to function in its own right means we can preserve our personal and attentive Account Management style in order to continue to be a crucial and now it seems much loved part of the reseller channel!"
That is all.