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UK ISP O2 Reveals Plan for a Commercial Fibre Broadband Trial in 2011

Posted: 29th Jun, 2011 By: MarkJ
o2 uk mobile broadband logoInternet and mobile operator O2 UK has mirrored yesterdays comments by its sibling ISP Be Broadband (here) and announced plans to launch a commercial superfast fibre broadband trial "later this year".

O2's Head of Home and Broadband, Felix Geyr, said:

"While I can’t give too many details of the service at this stage we want to ensure that we will provide the right customer experience in place before we go live. As a result we are currently looking at the infrastructure and where in the UK we run the trial.

What we are determined to do is offer a service that has all the things you love about our existing LLU broadband packages – great service and support and of course super fast speeds. The fine tuning of the packages, including pricing, is currently being decided and I will update you over the coming months when we have more detail.

As a result our current planning is for a service to be available later this year. Nearer the time we will launch a pre-registration programme, prioritising our existing customers first."

Unlike BE, which is to focus on a popular but costly "unlimited" service, O2 is more likely to adopt a balanced solution that keeps affordability firmly in mind (i.e. expect a stricter Fair Usage Policy).

O2's "fibre" service is also marketing speak for BT's 'up to' 40Mbps Fibre-to-the-Cabinet ( FTTC ) product, which is currently being rolled out around the UK and should reach at least 66% of homes by 2015.

Both O2 and BE are likely to face stiff competition as BT , PlusNet and most recently even TalkTalk now appear to have an increasingly affordable range of 40Mbps FTTC services on offer.
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