Posted: 25th Oct, 2011 By: MarkJ


The communications regulator,
Ofcom UK, has today published the results of its latest research into the media use of children and parents. The study found that
91% of children live in a household with internet access through a PC or laptop (up from 87% in 2010).
Some 65% of 5-7 year olds made use of a PC or laptop at home to get online, which compares with 85% of 8-11s and 93% of 12-15s. Children are also
watching more TV than ever before, with viewing figures increasing by 2 hours since 2007. In addition 31% of children aged 5-15 who use the internet at home are watching TV online via catch-up services (e.g. BBC iPlayer etc.).
The majority of children aged 8-15 also felt that they
know how to stay safe online (88%) and believed themselves to be confident internet users (97%). Still, parents of children who use the internet at home are increasing their supervision. Some 39% of parents have
installed internet controls or filtering software and 54% of parents of 5-15s supervise their child's internet use.
Ofcom's CEO, Ed Richards, said:
"The almost universal use of the internet at home by 12-15s – both for their education as well as their entertainment – is a positive step forward. The research also shows that parents and children are increasingly aware of how to be safe when using the internet.
But risks do remain. Better understanding – amongst parents as well as their children – is key to helping people to manage content and communications, enabling them to enjoy the benefits of media use while protecting themselves from the potential risks."
Earlier this month four of the country's largest broadband ISPs ( BT , TalkTalk , Virgin Media and Sky Broadband ) agreed to provide new customers with "
a choice at the point of purchase" about whether or not to
block adult web content. The move is seen as a small but important step forward.
Ofcom's full 175 page report is vast and covers just about every conceivable statistic imaginable, which makes it difficult to summarise. If you have a week spare to read this in full then check it out below.
Children and parents: media use and attitudes report (PDF)
http://stakeholders.ofcom.org.uk/binaries/research/media-literacy/oct2011/Children_and_parents.pdf