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Survey Reveals Strong UK Interest in Paid Broadband IPTV Services

Posted: 14th Nov, 2011 By: MarkJ
ispreview internet broadband isp uk pollThe results from 590 respondents to our latest monthly survey has revealed that 57% are "interested" (29% are "Very" interested and 28% have "Average" interest) in the new generation of broadband ISP based television services ( IPTV ), which are due to surface next year. Furthermore 47.2% admitted to already having some form of "pay TV" service (e.g. Sky).
Several ISPs plan to launch broadband TV (IPTV) products in 2012, are you interested?
Not Interested - 42.5%
Very Interested - 29.3%
Average Interest - 28.1%

Do you currently have a pay TV service (e.g. Sky)?
No - 52.7%
Yes - 47.2%

What is most important for any new broadband iptv product?
Affordable Price - 35.9%
Good Content - 28.1%
Service Performance / Support - 17.9%
Video Quality - 17.9%
The news is good for ISPs with plans to offer commercial IPTV products in 2012 (e.g. TalkTalk TV), although the UK's broadband infrastructure is currently far from ideal for such a service. Any new IPTV product is bound to require a good internet connection, which is something that a significant portion of consumers simply do not have.

Related services will also eat a lot of bandwidth and any ISP offering such a product will need to ensure that they have adequate capacity and can provide an exception for IPTV traffic. Customers should never be penalised for using a service that the ISP itself promotes.

The next problem is that many devices, such as internet connected TV's and games consoles, already come with limited video and TV streaming solutions built-in. This could make it far harder for IPTV operators to deliver an attractive proposition. Not to mention the fierce competition from established rivals like Sky and Virgin Media.

The good news is that the country's broadband infrastructure is on a path of improvement but there's still a long way to go. Getting the price and content of IPTV right is only half the battle.

Separately, this month's new survey asks whether or not you're happy with your current ISP and if you will switch provider next year? Vote Here.
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