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Sky UK Confirms Delayed 40 Percent NOW TV Price Hike is Back

Friday, Sep 19th, 2014 (12:33 pm) - Score 3,605

Back in the spring Sky’s broadband-based NOW TV video streaming service announced that plans for a sudden 40% price hike of their popular Entertainment Pass, which gives customers access to 10 major live premium TV channels (e.g. Sky One and Sky Atlantic), would be put on hold (here). Now the bad news.. that price hike is back.

At the time NOW TV was being plagued by various problems with capacity woes and Rights Restrictions, which meant that some programmes could not be viewed because customers either weren’t allowed due to licence restrictions or because the network was being overloaded with demand. Some problems remain but lately there have been fewer complaints.

Currently NOW TV customers pay just £4.99 per month as part of the services “introductory” price, but effective from 16th October 2014 this will rise by a little over 40% to £6.99 per month (+£1 more expensive than rival Netflix UK). The Sky Movies Pass will also take a smaller jump from £8.99 to £9.99 per month.

NOW TV Statement

It’s been over two years since we launched NOW TV, and, for the first time, the price of our Entertainment and Sky Movies Month Pass is increasing. From the 16th of October, our Sky Movies Month Pass will be £9.99 a month, and our Entertainment Month Pass will be £6.99 a month.

We’ve been making some great changes to your Passes to make them even more entertaining.

We’ve added:

•3 new channels: fun for kids with Nickelodeon & Nick. Jr., and exclusive no contract access to ITV ENCORE
•Double the number of episodes available on Catch Up and Box Sets
•An extra 200 movies so you can now enjoy unlimited access to over 800 exclusive films
•Sky Movies Disney where you can watch over 150 new and classic titles
•Availability on loads more devices including Android, PS4, Xbox One and Chromecast, giving you even more choice to watch NOW TV on two devices at once, on the go or at home

And there’s lots more to come. This October sees new seasons of The Walking Dead, Boardwalk Empire, Modern Family and Futurama joining our Entertainment Pass. And we’ve got some smashing movies too with Wolf of Wall Street, The Secret Life of Walter Mitty, and the epic Mandela: Long Walk to Freedom.

Meanwhile the discount Sky Sports pass (currently £6.99 a day or £10.99 a week) will return to £9.99 per day from late November.

Mark-Jackson
By Mark Jackson
Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on X (Twitter), Mastodon, Facebook and .
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