PureBroadband Uses CityFibre Network to Fuel Wireless Broadband in Hull

Fixed wireless ISP Pure Broadband has today announced that they will be the first ISP to use CityFibre’s dark fibre optic backbone connectivity network to power their wireless mast sites throughout the city of Hull in East Yorkshire (England), which marks a significant upgrade to Pure’s existing network that has been in use since 2008.

Pure claims the partnership will significantly boost Internet speeds and network efficiency to the thousands of businesses and homes they service in the area, which is important because they’re trying hard to position themselves as an alternative to the local incumbent (KC).

Joe Tandey, Operations Director at Purebroadband, said:

“More and more residents and businesses are looking for an alternative to Hull’s incumbent operator and our services are a perfect high-speed option. By upgrading our backbone with dark fibre from CityFibre, we will be able to offer an even better broadband service to our existing customers as well as accelerating our customer acquisition programme in Hull.”

John Pulley, Head of City sales at CityFibre, said:

“We’re very excited by the opportunity of working with Purebroadband in Hull to enhance both the quality of service, affordability and accessibility of next generation connectivity solutions in the community. We are seeing increasing interest from Service Providers to accessing businesses and consumers in Hull. CityFibre now provides a long overdue and credible infrastructure alternative in the local market, increasing competition and driving better services for all customers.”

Readers might recall that CityFibre began building the 62km long fibre optic network in Hull last year, which was part of a major long-term deal (here) to supply capacity for local mobile operators EE and Three UK (agreed under the network sharing umbrella company – Mobile-Broadband Network Limited).

The MBNL deal also meant that CityFibre’s infrastructure would be made “available for use by service providers covering multiple market segments” (open access) and this is where PureBroadband’s announcement appears to benefit.

Prices for Pure’s unlimited wireless broadband service start at £22.50 per month on a 1 month contract term (plus £99 one-off installation fee), although their website isn’t clear about what kind of speed this delivers.