Cable operator Virgin Media has won the contract to provide free public wireless internet access (WiFi) at up to 120 tube station platforms in London for “zero cost to the fare or taxpayer“. The “unlimited” service will also deliver live TfL travel information.
Virgin revealed last August 2011 that it had plenty of capacity to spare during the daytime (here), which could be used to support a wireless service, and that it was actively exploring the prospect of launching a free solution that would cover the whole city.
At the time Virgin suggested that its free service would deliver broadband download speeds of 0.5Mbps (512Kbps), which would be complimented by a premium (paid) service that delivered speeds of up to 10Mbps. Sadly Virgin’s service will only be free for the summer period (from July 2012) and after that it will be made available as part of their broadband and mobile subscriptions. Virgin hints at “Pay-As-You-Go and other commercial models” for the future.
Boris Johnson, the Mayor of London, said:
“It’s vital that we harness the massive opportunities stemming from the digital revolution, by creating a vibrant, world class industry to attract investment and create jobs for Londoners. Millions of passengers will now be able to connect to their work, friends or access the latest news and travel information whilst on the move. This is a fabulous new and free resource which will be in place from this summer when London is being showcased on a global stage and playing host to millions.”
Neil Berkett, CEO of VirginMedia, said:
“With the eyes of the world on London this summer, we’ll be showing off our capital as a leading connected city on the global stage. We’re putting the power of Virgin Media’s fibre optic network in the hands of millions of Londoners, commuters and visitors and are delighted to be launching Wi-Fi for free throughout summer 2012 and beyond. We’ll help people make the most of the city and will continue to evolve the service, ensuring everyone can benefit from a service London will be proud of.”
The rollout itself is expected to reach 80 stations ahead of the summer period and will not cover all 120, especially the “deep-level” ones, until the end of 2012.
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