UK Dominates European Mobile Web Traffic as World Usage Triples

Website monitoring service Pingdom has used data from StatCounter to reveal that mobile web traffic (internet) worldwide, such as that which comes from Mobile Broadband and Smartphone connections, has almost tripled over the past two years. The UK was also found to have the highest share of mobile traffic, as part of total web traffic, in Europe at 10.71%.

By comparison the European average for mobile web traffic is 5.13%, while North America sits at 7.96% (8.61% in the USA). But the continents with the highest proportion of mobile web traffic are still Africa (14.85%) and Asia (17.84%), where mobile connectivity has established itself as an often better alternative to costly fixed line solutions (i.e. many people in Africa do not own a fixed phone line but do have a mobile phone).

It’s interesting to note that in several countries, mobile web traffic is now close to overtaking web traffic from computers. For example, mobile web traffic in India accounts for a staggering 48.87%! Elsewhere it’s 47.09% in Zambia, 44.95% for Sudan, 42.36% with Uzbekistan and 40.65% in Nigeria.