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Artist Covers BT’s FTTC Broadband Cabinets with Weird Street Art

Tuesday, June 7th, 2016 (2:11 pm) - Score 1,025

Openreach’s (BT) big green FTTC superfast broadband Street Cabinets can be a bit dull and so an artist from Doncaster in South Yorkshire (England), Nick Boruk, has decided to help promote the new service by covering a few of them with a big Teddy Bear face (painted canvas cover). Ok then.

Nick appears to be basing the approach on his “We Are BLOK HEDS” characters, which were all originally inspire by British Youth Culture. Personally we’re not massive fans of having a giant Teddy Bear staring at us, but beauty is in the eye of the beholder and if we’re writing about it then perhaps the publicity drive has achieved something.

Speaking of publicity, this is all an attempt by the local £22.4m Superfast South Yorkshire project to better promote their on-going roll-out of related FTTC/P broadband services with BT (SFSY’s mascot is apparently a Teddy Bear, naturally), which aims to cover 97.9% of South Yorkshire by the end of 2017.

Apparently members of the public are also being asked to come up with a “suitable name for their super furry figurehead” and they can Tweet suggestions to @superfastSY (using the #SuperFiBear hash tag) by 30th June 2016. No doubt we can rely on people to only propose entirely sensible suggestions, as always happens when the Internet gets involved.

The good news is that the painted canvas covers won’t torment local residents forever, the bad news is that the design can simply be removed and used on another fibre cabinet when the roll-out moves on to the next community; assuming it hasn’t had swear words and pictures of male genitalia painted on it before then.

But perhaps of more interest to our readers is the confirmation that SFSY’s roll-out will also bring 330Mbps capable Fibre-to-the-Premise (FTTP) lines to a number of local business parks including Denaby Main, Capitol Park, Chase Park and Robin Hood Airport.

Bill Mordue, Local Councillor, said:

“It’s great to be involved with this competition launch which also marks the start of the start of a flurry of fibre broadband upgrades in Doncaster. In the next few months 3,000 homes and businesses will be upgraded thanks to Superfast South Yorkshire, in areas such as Adwick, Armthorpe, Askern and Balby.

It’s also fantastic news that many business parks including Denaby Main, Capitol Park, Chase Park and Robin Hood Airport are also set to be upgraded to ultrafast broadband providing much needed speeds of up to 300Mbps. Superfast Broadband means that more people across Doncaster can now access fast reliable internet.”

Mind you it’s not the first time that Openreach has tried to change the look of their Street Cabinets (example), although most of the time their aim has been to make them less noticeable.. with the odd random exception (here).

We should add that a further £4.8 million in additional funding has recently been secured, which should extend the reach of “fibre broadband” to 99% of South Yorkshire. Further details on this will be revealed in the near future.

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By Mark Jackson
Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on Twitter, , Facebook and Linkedin.
Leave a Comment
8 Responses
  1. steve says:

    Other places pay artists to liven things up a bit, https://blog.chorus.co.nz/cabinet-art-gallery/ , a bit better than a crappy wrap

    1. joe pineapples says:

      Don’t be silly. Its Doncaster, its cheap,….that’ll do.

  2. joe pineapples says:

    “will be upgraded thanks to Superfast South Yorkshire, in areas such as Adwick, Armthorpe, Askern and Balby.”

    I live on the border between Balby & Warmsworth, and to be honest didn’t realise there were any areas in Balby not already covered by either BT FTTC or Virgin. Its a pretty big village though.

    Now if they want to run some trials on FTTP (residential) in Warmsworth, I’d be happy to help them out ;).

  3. andrew says:

    Let Banksy loose, I’m sure he could brighten up a few cabs with his artwork.

  4. Karl says:

    Ironic a big teddy bear smothering something, blocking the cabs vents preventing it from being able to breath

  5. wirelesspacman says:

    “preventing it from being able to breath”

    That’s what the large flappy ears are for, I expect 🙂

    1. Karl says:

      Possibly it does seem like a gormless idea, so i would not be shocked if there is nothing but air between Mr Bears Ear holes 😉

      Another thing, as this (as best i can tell from the image anyway) basically appears to just be a big tarp (or as the story says canvas) thrown over the cabinet, what makes them think Mr Bear is not going to be nicked within a week, either by a easily pressured parent with little billy that demands he/she wants Mr Bear or a drunk looking for a friend?

      I also like they oh cripes we forgot the “SFSY” logo and quick bung a couple of extra stickers on it at the bottom after thought.

      Why did they even bother?

  6. Mr Ed says:

    May I suggest Beary McBearFace as a sensible name for this cabinet.

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