» ISP News » 

Caveats in Three UK’s New “Go Binge” 4G Plans with Unlimited Streaming

Thursday, July 6th, 2017 (10:14 am) - Score 13,871

Customers on almost all of Three UK’s “Advanced4G Mobile plans (i.e. those with a data allowance of 4GB or more) can now benefit from the operator’s new “Go Binge” service, which provides “unlimited data … for streaming video and music” from Netflix, Deezer, Soundcloud and TVPlayer.

The new service sounds ideal for those who have a capped plan but would still like to stream lots of TV shows and Movies via Netflix etc. However there are a few caveats, other than the ones already stated in our opening paragraph, such as the fact that on TVPlayer the unlimited streaming only seems to include the Dave and History channels.

Customers must also have at least some of their data allowance remaining in any billing cycle in order to benefit and on top of that Go Binge only allows streaming in old fashioned Standard Definition (SD) video quality. The decision to limit unlimited streaming in this way is clever because many modern SD streams only need about 0.25-0.5Mbps to work and that will keep the load on Three UK’s network under control.

Sadly if you want to watch videos in High Definition (HD), which is kind of necessary in order to get a decent quality on modern Smartphones with their HD, 2K and even 4K screens, then you can “choose to opt out of Go Binge at any time and use your standard data allowance instead.” The free streaming also doesn’t cover “some additional content” (e.g. adverts), which may still come out of your regular data allowance.

Dave Dyson, CEO of Three UK, said:

“We know that from our extensive insight that bingeing on content has become part of everyday life, yet people have been unable to do that on the go as much as they’d like due to fears of exceeding data limits.

It’s my ambition to unlock any restrictions that stop consumers from enjoying their mobiles and using them to do the things they love. With Go Binge we are the first network in the UK to give people the freedom to use their data to stream their favourite shows and music without any boundaries and without worrying about restrictive data allowances and charges.”

Obviously you also need to be a subscriber to the aforementioned third party streaming services in order to benefit, which in some cases may incur a separate monthly fee. Go Binge is available for use within the UK and Three UK’s roaming Feel At Home destinations around the EU, although it’s noted that some services are not available overseas while roaming due to licensing conditions.

However we do wonder whether Three UK’s new zero rated plan might end up catching Ofcom’s eye when they next come to review the UK’s self-regulatory approach to Net Neutrality, which means that broadband ISPs and Mobile Network Operators cannot impose excessive restrictions against Internet traffic (i.e. no serious blocking or slowing of access to legal websites or Internet services, with a few exceptions for issues of security etc.).

Last month the regulator found that “there are no major concerns regarding the openness of the internet in the UK” (here), although they did point a questioning finger at several short lived mobile offers. It’s possible that “Go Binge“, which gives some preference to specific streaming services (others have been invited to join but we don’t know at what cost), might cause a bigger problem for the regulator.

On the other hand Three UK are not directly reducing the performance of rival services and Go Binge is both optional as well as restrictive, in terms of video quality. We’ll be interested to see what Ofcom says when it publishes another report in 2018.

Share with Twitter
Share with Linkedin
Share with Facebook
Share with Reddit
Share with Pinterest
Mark Jackson
By Mark Jackson
Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on Twitter, , Facebook and Linkedin.
Leave a Comment
8 Responses
  1. Avatar captain.cretin says:


    * Free Petrol only works in cars built between 3rd January 1943 and 25th of February 1944.

    Max speed limited to 20mph.

    May only be used on non trunk roads with a “X” in the name.

    Idling not included.

  2. Avatar dragoneast says:

    Well no-one was fooled that competition was about quality of service or price were they?

  3. Avatar Gavin says:

    If you use the service regularly on Three it will one day misteriusly stop working correctly. They will not block the service completely, as that would be obvious. But instead slow the speed down of that service so it is unusable. Just like they did to me with internet radio. If you complain they will pretend nothing is wrong. But internet radio would start working again after the call. Then about a week later would start playing up again… At this point I canceled have not got time for there fun and games.

    1. Avatar captain.cretin says:

      Was it RadioIo by any chance??

      I kept getting my streams blocked, but by an entirely different ISP.

      I suspect your issue might be related to mine though; it was an issue with one of the links to the IO server being repeatedly infected, and therefore blocked by many other internet services.

      It happened so many times, the ISP in question refused to keep unblocking it.

  4. Avatar TWKND says:

    I can’t see this lasting for long, T-Mobile in the Netherlands did something similar and it was shut down pretty quickly by regulators.

  5. Avatar Simon says:

    I left them and got annoyed they did this a week later, but now I can see I panicked for nothing.

  6. Avatar Mike says:

    Wonder when Three will upgrade to LTE-A.

  7. Avatar Laurie says:

    I believe it is not restricted to just Dave & History on TVPlayer
    “Stream shows on TVPlayer infinitely without using up your data.
    Take a deep breath, you’re about to dive into History® and find out Who Killed Tupac. And the big surprise twist is that you can watch it without using up your data. Because streaming TV shows is now infinite. Explore 100+ channels of live TV, including Dave, History®, ITV and Discovery anytime. Now that is the feeling of streaming TVPlayer infinitely without using up your data. Go Binge.”

    T&Cs a bit ambiguous though
    “Includes Dave and History only via TV Player. See three.co.uk/go-binge for further information.”

    I read this to mean you can only watch Dave & History on TVPlayer platform. This applies to all the channels, so I can only assume they have singled out these two channels because they are heavily marketed in the go binge campaign, including their logos along with TVPlayer Netflix etc

Comments are closed.

Comments RSS Feed

Javascript must be enabled to post (most browsers do this automatically)

Privacy Notice: Please note that news comments are anonymous, which means that we do NOT require you to enter any real personal details to post a message. By clicking to submit a post you agree to storing your comment content, display name, IP, email and / or website details in our database, for as long as the post remains live.

Only the submitted name and comment will be displayed in public, while the rest will be kept private (we will never share this outside of ISPreview, regardless of whether the data is real or fake). This comment system uses submitted IP, email and website address data to spot abuse and spammers. All data is transferred via an encrypted (https secure) session.

NOTE 1: Sometimes your comment might not appear immediately due to site cache (this is cleared every few hours) or it may be caught by automated moderation / anti-spam.

NOTE 2: Comments that break our rules, spam, troll or post via known fake IP/proxy servers may be blocked or removed.
Cheapest Superfast ISPs
  • Onestream £19.99 (*27.99)
    Avg. Speed 45Mbps, Unlimited
    Gift: None
  • TalkTalk £21.00 (*29.95)
    Avg. Speed 38Mbps, Unlimited
    Gift: None
  • NOW TV £22.00 (*40.00)
    Avg. Speed 36Mbps, Unlimited
    Gift: None
  • Vodafone £22.00
    Avg. Speed 35Mbps, Unlimited
    Gift: None
  • Hyperoptic £22.00
    Avg. Speed 50Mbps, Unlimited
    Gift: None
Prices inc. Line Rental | View All
The Top 20 Category Tags
  1. FTTP (2907)
  2. BT (2825)
  3. FTTC (1812)
  4. Building Digital UK (1775)
  5. Politics (1713)
  6. Openreach (1666)
  7. Business (1491)
  8. FTTH (1345)
  9. Mobile Broadband (1280)
  10. Statistics (1275)
  11. 4G (1104)
  12. Fibre Optic (1087)
  13. Wireless Internet (1048)
  14. Ofcom Regulation (1043)
  15. Virgin Media (1035)
  16. EE (729)
  17. Vodafone (708)
  18. TalkTalk (690)
  19. Sky Broadband (685)
  20. 5G (569)
New Forum Topics
Helpful ISP Guides and Tips

Copyright © 1999 to Present - ISPreview.co.uk - All Rights Reserved - Terms , Privacy and Cookie Policy , Links , Website Rules , Contact