Hyperoptic ISP Cuts UK Full Fibre Broadband Prices for Black Friday
Early Black Friday sales will begin later this morning with Hyperoptic choosing to further reduce the price of their 1Gbps capable “hyperfast” FTTP/B home broadband service, which currently covers 500,000+ premises in parts of 28 cities across the UK (mostly large apartment buildings). Prices now start from just £15 a month.
The new reductions, which reduce their prices to some of the lowest levels we’ve ever seen, will run from today and last until 5th December 2018 (a fair bit longer than the Black Friday event itself). New customers will also benefit from a free installation and set-up (worth up to £240) on all their packages, including the standalone deals.
As usual subscribers will be able to choose from either a broadband and phone bundle or a broadband-only service on a 12 month contract. You can also get a “no contract” option (broadband-only), although this tends to cost a few pounds extra per month. In order to benefit from the new prices you’ll also need to place an order online using their promo code – BLACKFRIDAY.
The packages all include unlimited usage, 24/7 support, a wireless router (e.g. ZTE H298A) and a dynamic IP address (IPv6 support is being rolled out) or £5 extra per month for a Static IP. Hyperoptic’s network is currently on course to cover 2 million UK premises in 2022 and there’s also an aspiration for 5 million by 2025 (here).
| Package | Broadband Only | Broadband and Phone |
| 30Mbps | £15 a month (*£22) | £16 a month (*£25) |
| 150Mbps | £22 a month (*£35) | £23 a month (*£38) |
| 900Mbps (1Gbps) | £40 a month (*£60) | £41 a month (*£63) |
Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on X (Twitter), Mastodon, Facebook and Linkedin.
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Pointless for majority of the user base because they can’t order Hyperoptic.
Probably aimed at fill in on the premises and estates they are already present.
I imagine it’s very useful for the majority of Hyperoptic’s user base and indeed the majority of those in the areas that can order it.
If this site only published stories that were of value to the majority of the user base content would be sparse indeed.
My comment was not based on whether the article is useful or not but rather on the offer.
So no ISP without majority coverage can offer a discount?
Okay, they don’t cover huge swathes of the country, but in their existing coverage area they must surely want to improve take-up. And, if Hyperoptic get greater take-up, that surely means they can come out with press releases and other marketing going “Look at all the demand for FTTB and high speed!”, which may well lead to investment in the parts of the country who currently have slower connections.
The problem with such good offers is that it makes the prices that altnets have to charge to be viable look very expensive in comparison, and so rather than encouraging investment in areas with slow connections it probably discourages it.
@AnotherTim these prices are neither extremely cheap or expensive when compared to other AltNet providers. Which Altnets are you referring to that “look very expensive in comparison”?
Well £15 is quite a bit less than I pay for ADSL. One day Gigaclear may get to my area – their cheapest is £35 (recently reduced) and is 30Mbps the same speed as Hyperoptic’s offer but more than twice the price. County Broadband provide an unlimited wireless connection at 16Mbps for £36.99. That is typical of altnets in rural areas. So I think Hyperoptic’s price is extremely cheap.
£15 is the promotional price not the normal price. Regualr special offer for 12 months is £18 and after 12 Months for both (IE the regular price) is £22.
This compares to Cityfibre pricing via Voda that starts at £23. and this along with any other 900+ Mb service you care to mention is not cheap compared to B4RN which is £30 for 900+Mb.
As stated these prices are neither extremely cheap or expensive when compared to other AltNet providers. Its just an honest offer price.
I think I understand why they are doing this.
You go from a cuprous connection to a jolly good one and you get hooked. Who wouldn’t get hooked at that price.
Once you are hooked you won’t go back.
Hyper then clean up on the footprint of their investment.
If people are signed up to a functional 1G connection then the only way to shift users is discounting by a competitor. Hyper can counter this with existing customer retention deals that could be targeted by discount coupons/vouchers.
Therefore overbuild is less likely the higher the take up with the first fibrous entrant.
I get the long term view of this. And to be honest that is what I like about the way Hyper think: they are in it for the long haul rather than short term cash generation.
Delighted to read but once in, hyperoptic are hiking prices year on year and charge more for existing customer renewal than a new customers.
Any chance on doing an article comparing which companies are good for loyalty please?