Full Fibre UK Home Broadband ISP Zzoomm Cuts its Prices

Broadband ISP Zzoomm, which is currently deploying a new 2Gbps Fibre-to-the-Premises (FTTP) based broadband network in the Oxfordshire town of Henley-on-Thames and aspires to cover 1 million UK homes by the end of 2025 (here), has significantly reduced the monthly rental prices of nearly all their packages.

The latest move follows Zzoomm’s free service upgrade, which gave all new and existing customers a 900Mbps average upload and download speed throughout April, May and June (here). Since then the provider says they’ve experienced a “surge in demand for higher broadband speeds” during this time and have decided to respond by removing some of the cost barrier to higher speeds (higher take-up will no doubt also look good to investors).

The result is that almost all of their broadband packages have gone through a significant price reduction. The only exception being their entry-level 100Mbps (10Mbps upload) tier, which remains at £29 per month.

All of their packages come attached to unlimited usage, a 12 month contract term and the oddly termed “Double Wi-Fi” (i.e. two Zzoomm hubs / routers to help boost WiFi coverage and manage the connection).

POW! 400Mbps – (40Mbps upload)
Price: £39 per month (was £49, saving £10 per month)

WHOOSH! 900Mbps – (90Mbps upload)
Price: £59 per month (was £89, saving £30 per month)

WOW! 2000Mbps – (200Mbps upload)
Price: £99 per month (was £189, saving £90 per month)

We should point out that Zzoomm are still one of the very few ISPs to offer home broadband subscribers a faster speed than 1Gbps.

Matthew Hare, Zzoomm’s Chief Executive, said:

“The rise in demand for higher speeds over the last few months has been tremendous. Zzoomm’s Full Fibre broadband is the most reliable solution to get and keep the UK connected at the speed we all want. Our new lower prices for higher speeds will enable current and future customers to stay better connected as we move out of lockdown and into our new way of working and living.

Here at Zzoomm we are bringing Full Fibre broadband to Henley-on-Thames and beyond, building a fast and resilient network that meets the needs of our customers, now and in the future.”

One unusual aspect to Zzoomm’s service is that if you want symmetrical speeds then you’ll still need to pay £10 extra per month, which is something that many other full fibre providers will often include as a normal part of the service (except a few players like Openreach that only do asymmetric speed options for consumers).

Similarly if you want a Static IP address then that too will add another £10 to your monthly charge (one of the most expensive Static IP add-ons we’ve seen). The big question now is where will Zzoomm build next.