Home
 » ISP News » 
Sponsored

EE UK Sees Mobile Internet Traffic for Video Games Jump 31%

Friday, April 30th, 2021 (12:01 am) - Score 1,056
ee_uk_mobile_video_gamer_picture

Mobile operator EE (BT) has today reported that mobile broadband (4G, 5G) usage related to internet video game traffic on their network has increased by 31% over the past six months, while the number of people enjoying mobile gaming also increase by 18% during the COVID-19 lockdown.

Interestingly, more women (54%) than men (44%) were found to be picking up a mobile game for the first time and nearly a third of mobile gamers admit to having gamed while on the loo (it’s unclear if this was for a no.1, no.2 or both at the same time), while 15% have gamed when they should have been working. Meanwhile, 69% of mobile gamers said they were playing more during the lockdown.

NOTE: The consumer responses stem from a OnePoll survey of 1,500 UK adults who play video games and own a smartphone, conducted in April 2021.

A quarter of gamers said that spending time with friends and family was the number one reason they play games and 17% had plans to play with friends outdoors, while lockdown measures were still in place. The smartphone was also found to be the main gaming device for a quarter of British gamers. Finally, 76% said they would stream more high-quality games on their smartphone if they didn’t have to worry about their data allowance.

All of this is of course intended to help highlight EE’s launch of their Xbox Game Pass Ultimate add-on with unlimited data for gaming, which is an add-on that costs £10 per month for existing Pay Monthly mobile customers (i.e. those with a smartphone bundle) and gives you access to enjoy over 100 Xbox games on your phone. BT has already launched something similar for their broadband ISP customers (here).

Alistair Wilson, EE’s Director of Partnerships, said:

“It’s clear from the research that mobile gaming is on the rise, and it offers a whole host of benefits – not least being a really important way for people to keep in touch with friends and family during the lockdowns of the last 12 months. As restrictions lift, our new gaming add-on will allow customers to access and play over 100 high quality games with Xbox Game Pass Ultimate – on the UK’s number one network for 5G and gaming – and all without the need to worry about their monthly data allowance.”

End.

Leave a Comment
2 Responses
  1. Avatar Buggerlugz says:

    I can just imagine the experience someone with xbox game pass using EE’s 4G will have waiting hours before being able to actually play anything.

  2. Avatar Grimreaper says:

    People must be going back to work……..

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

Comments RSS Feed

Javascript must be enabled to post (most browsers do this automatically)

Privacy Notice: Please note that news comments are anonymous, which means that we do NOT require you to enter any real personal details to post a message. By clicking to submit a post you agree to storing your comment content, display name, IP, email and / or website details in our database, for as long as the post remains live.

Only the submitted name and comment will be displayed in public, while the rest will be kept private (we will never share this outside of ISPreview, regardless of whether the data is real or fake). This comment system uses submitted IP, email and website address data to spot abuse and spammers. All data is transferred via an encrypted (https secure) session.

NOTE 1: Sometimes your comment might not appear immediately due to site cache (this is cleared every few hours) or it may be caught by automated moderation / anti-spam.

NOTE 2: Comments that break our rules, spam, troll or post via known fake IP/proxy servers may be blocked or removed.
Cheapest Superfast ISPs
  • TalkTalk £22.00 (*29.95)
    Speed 38Mbps, Unlimited
    Gift: None
  • Vodafone £22.00 (*25.00)
    Speed 35Mbps, Unlimited
    Gift: None
  • Hyperoptic £22.00
    Speed 50Mbps, Unlimited
    Gift: Promo Code: HYPERSPRING
  • Shell Energy £22.99 (*30.99)
    Speed 35Mbps, Unlimited
    Gift: 12 Months of Norton 360
  • Plusnet £22.99 (*36.52)
    Speed 36Mbps, Unlimited
    Gift: £50 Reward Card
Large Availability | View All
Cheapest Ultrafast ISPs
  • Gigaclear £24.00 (*44.00)
    Speed: 100Mbps, Unlimited
    Gift: Offer Code: SPRUCE20
  • Vodafone £26.00 (*29.00)
    Speed: 100Mbps, Unlimited
    Gift: None
  • Virgin Media £28.00 (*44.00)
    Speed: 108Mbps, Unlimited
    Gift: None
  • Hyperoptic £29.00 (*35.00)
    Speed: 150Mbps, Unlimited
    Gift: Promo Code: HYPERSPRING
  • TalkTalk £29.95 (*39.95)
    Speed: 145Mbps, Unlimited
    Gift: None
Large Availability | View All
The Top 20 Category Tags
  1. FTTP (3218)
  2. BT (2927)
  3. Building Digital UK (1853)
  4. FTTC (1852)
  5. Politics (1835)
  6. Openreach (1751)
  7. Business (1592)
  8. Mobile Broadband (1376)
  9. FTTH (1359)
  10. Statistics (1353)
  11. 4G (1184)
  12. Fibre Optic (1129)
  13. Wireless Internet (1110)
  14. Virgin Media (1102)
  15. Ofcom Regulation (1101)
  16. EE (787)
  17. Vodafone (778)
  18. TalkTalk (736)
  19. Sky Broadband (714)
  20. 5G (671)
Promotion
Helpful ISP Guides and Tips
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
»
Sponsored

Copyright © 1999 to Present - ISPreview.co.uk - All Rights Reserved - Terms , Privacy and Cookie Policy , Links , Website Rules , Contact