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Giffgaff Freezes All UK Mobile Tariffs Until the End of 2022

Tuesday, Apr 5th, 2022 (3:01 pm) - Score 1,776

Mobile operator giffgaff has today announced that, in order to help ease the burden of rising costs, they’ve taken the decision to FREEZE all UK tariffs for the rest of 2022. Members are also free to leave the provider whenever they choose, without being financially penalised.

The CEO of giffgaff, Ash Schofield, said: “The increased costs coming into play this month will impact us all. While our research highlights the concerns that many people are feeling, it also shows that the rising cost of living is making us more aware of what’s most important to us all and what joys in life are really non-negotiable. We hope that our UK tariff freeze brings certainty to our members so that they can continue to enjoy the things that make them happy.”

NOTE: Giffgaff is an O2 based Mobile Virtual Network Operator (MVNO).

The move is in stark contrast to all of the other primary mobile network operators, which have introduced significant price increases this year due – at least in part – to surging inflation. On the flip side, giffgaff’s decision will raise concerns among some customers that the operator may introduce a much bigger price hike next year in order to compensate. Time will tell.

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By Mark Jackson
Mark is a professional technology writer, IT consultant and computer engineer from Dorset (England), he also founded ISPreview in 1999 and enjoys analysing the latest telecoms and broadband developments. Find me on X (Twitter), Mastodon, Facebook and .
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9 Responses
  1. Avatar photo Mike80 says:

    This is a repeat of Smarty’s recent gimmick.

    Giffgaff has never offered contracts or bundles of more than 30 days (even the recurring ones can be stopped at any time). All their services are offered on a prepaid basis.

    And given their reluctance to rollout wi-fi calling, 4G calling, visual voicemails, eSIM, they probably couldn’t justify increasing their pay as you go tariffs.

    1. Avatar photo Chris Sayers says:

      I’d rather forgo those features for cheap as chips voice and data

    2. Avatar photo Smythe says:

      But giffgaff is actually more expensive than VOXI and Smarty.

    3. Avatar photo Aled says:

      Honestly, yeah, I couldn’t give a crap about those features. I wasn’t even aware “visual voicemails” was a thing the mobile operators pretended to offer. Virtually every internet company offers video messaging… usually without charging me.

    4. Avatar photo Mike says:


      You can get unlimited for same/less than that.

  2. Avatar photo Iain says:

    It’s definitely better than the ridiculous 11.7% increase its corporate parent (VM O2) is charging its direct customers.

  3. Avatar photo quaiqmire says:

    giggerdy giggerdy goo.

  4. Avatar photo Gavin says:

    I tend to find that the cost of mobile services falling. Yet if your in a contract they increase the cost saying it’s inflation.

  5. Avatar photo Mike80 says:

    O2 hasn’t increased the charges for its customers on contract free big bundles. And that’s what you need to compare it to.

    Giffgaff is a pay-as-you-go based provider – no contracts.

    No pay-as-you-go or prepaid bundle based provider has inflation + 3.9% increases built in.

Comments are closed

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