Broadband ISP TalkTalk has moved to try and deflect some of the negative attention they’re likely to get from the confirmation of today’s annual inflation linked price hikes. The provider has done this by shifting the blame for those rises on to the shoulders of Ofcom and their wholesale providers (mainly Openreach).
As we reported earlier this morning (here), the latest inflation figures (CPI of 10.5%) mean that TalkTalk, along with many of the market’s other major providers, can now confirm how much their prices will rise this year for many of their existing customers. In TalkTalk’s case, the answer is 14.2% (10.5% CPI plus 3.7%).
However, rather than take the usual approach of blaming the current surging level of inflation, electricity costs and increases in data usage (among other things), the ISP has instead attempted to shift the blame on to Ofcom and wholesale providers at the physical infrastructure level.
The latter point mainly reflects Openreach’s regulated wholesale products, which are allowed to rise by inflation, although the ISP also works with CityFibre, CommunityFibre and Freedom Fibre.
A TalkTalk spokesperson said:
“This regulated CPI-linked price rise is preventable. There is still time for Ofcom to act and reduce the wholesale price increases that lead to these price rises. These are exceptional circumstances, and families and businesses across the UK need the regulator to act.”
Expecting Ofcom to order Openreach not to increase their prices by inflation (something they’ve already done), which would effectively be a significant real-terms price cut for some products and would probably only occur after another major strategic review, is perhaps not particularly realistic or likely to succeed. Some economic realities are simply hard to escape.
Nevertheless, TalkTalk say they have asked Ofcom to act, but the regulator has so far refused. On the one hand this is about deflecting blame, but on the other hand it is true to say that the costs imposed via wholesale do have to be passed on. The trouble is that the biggest problem here is with the wider economy, which can’t so easily be avoided, at least not without consequences in other areas.
UPDATE 11:02am
Ofcom has pointed out that, as part of their recent Wholesale Fixed Telecoms Market Review (WFTMR), they decided to allow the price of Openreach’s entry-level (40Mbps) copper broadband product to rise in line with CPI and not to regulate higher-speed products.
The goal was to give Openreach and other network builders the headroom to invest, while protecting consumers during the transition period. As investment continues and consumers migrate to full fibre, they expect the 40Mbps product to increasingly become less important. In addition, the prices of some of the newer/higher-speed (FTTP) products are actually falling (i.e. the ‘average’ price increase from Openreach is below CPI).
The regulator is also keen to underline the importance of regulatory stability and certainty, particularly during times when there are unexpected macroeconomic changes and fluctuations, as is currently the case.
Be lots of people switching providers or sticking with that eye watering price hike.
Never understood why they user 2 measures to dictate price hikes, surely it should just be inflation and not CPI as well, what’s next CPI+Inflation+RPI…
It’s all about the greed. Atleast they don’t add in the unemployment rate, the interest rate, the Bitcoin increase and more arbitrary unrelated metrics to providing signal through the already installed line
The wholesale CPI increase might account for some of the TalkTalk price rise, but what about the extra 3.7% they’re lumping on top? How do they explain that?
Ofcom are being weasels, talking about regulatory stability. CPI prise rises were allowed at a wholesale level, back when it was envisaged CPI would be 2%. CPI is over five times that.
TalkTalk also deserve blame. They set the contract lengths, not the consumer. And adding 3.7% on top of CPI is just false advertising.
So give one group an excuse and the rest all use it. Ofcom can easily resolve this…Ban all ISPs implementing CPI increases on anything other than 40mmb/s FTTC.
Is there a single person in the UK, other than ISPs, who like the idea of these April contract price increases?
I honestly think the backlash will be so big this time around that Ofcom will need to grow a pair and ban this practice outright instead of this finger pointing.
I’ve never seen a company advertise these rises as well as they should, yes it’s there if you look for it, but the average Joe will have little to no clue. At the very least a £ rate cap of what the max rise can be should be set as so the ISPs can give you a monthly “max” breakdown of costs per the contract.
Also TalkTalk – you’re the same company who sold a package with a fixed pice guarantee a few years back which you then proceeded to walk back on half way through an 18 month contract and I will never go back to them because of this.
Agreed. If companies don’t want to be tied into a price, they should not tie customers into a long contract.
The options should be, offer long contracts, customers can’t churn away from you but you can’t increase price, offer 1m contracts, customers can leave at any time but you can increase price whenever you like.
Companies having it all their way is unfair.
@Tony A
“I’ve never seen a company advertise these rises as well as they should”
That isn’t my experience at all, the advertising mentions the increase and it’s covered on the call if you opt to contract that way, so you really have no excuse if you agree and then subsequently complain about the increase.
@Rich
Not all ISPs have mid-term, usually annual, price rises as a condition of the contract so you do have a choice if you shop around. The last time I looked this also applied to contract terms, with a reasonable range of options, although some of the more flexible ones may come at a premium.
“I honestly think the backlash will be so big this time around that Ofcom will need to grow a pair and ban this practice outright instead of this finger pointing.”
I doubt it. Ofcom’s record of doing anything for customers is pathetic – they don’t even enforce their own regulations, for example the Fairness Commitments that are routinely breached day in day out by several large ISPs. And there’s no formal customer advocate for telecoms, because the current government ignored their own policy recommendation to give this role to Citizens Advice, because that’s what the large telcos wanted. Even now, there’s no one formally speaks for customer interests in the telecoms sector. This is exactly the sort of “competitive market” that the Conservative party like (and it worked soooo well in energy).
Also seem mad for Ofcom to allow increasing the lowest broadband speed prices which impact would likely hit more of the lowest income families at a point when food and energy cost are up.
Makes much more sense to fix the basic internet cost for the next 2 years and make the ISPs fight over the people who are willing to pay more for faster speeds in my view.
Social tariffs do exist and I think are becoming better known and easier to apply for (electronic links to the benefits system). One hand giveth, other hand taketh away.
I agree there is an issue of the “just about managing” (to use an old political phrase) who don’t quality for benefits but are of restricted means, but that’s a widespread problem needing a wider solution, not a telecommunications specific problem
Some good points made here. I feel contracts should be limited to 12 months and should be at a fixed price. The ISP’s then factor in their pricing strategy to allow for likely cost rises i.e. wholesale purchase costs. The current system is just a huge earnings boost for them all and I had hoped that at least one main supplier would choose not to impose the full CPI rate. Unfortunately it seems greed wins on this occasion, fortunately for me at least my broadband contract is up in May.
Ofcom state that the max can be 2 years, and lots of companies want to extract every little penny they possibly can. I say go for providers who supply shorter contracts or no contracts, now broadband, zen Internet and cukoo all do short or no contracts and reasonable pricing
If Ofcom and Openreach are to blame then why are TalkTalk increasing their prices by CPI + 3.9% rather than just CPI alone?
And in any case those wholesale costs are only part of their cost base.
If Ofcom and Openreach are to blame then why are TalkTalk increasing their prices by CPI + 3.7% rather than just CPI alone?
And in any case those wholesale costs are only part of their cost base.
It seems that TalkTalk is trying to get its suppliers and the regulator to swallow inflationary cost increases rather than pass them on to it and the other retail ISPs. It is almost as if it wants the shareholders of other companies to subsidise its operations!
The CPI + 3.7% model for its services is not mandatory. If it doesn’t like the significant increase in retail prices, it has the option of taking a hit on its margins rather than seeking to point the finger elsewhere. After all, it isn’t investing significantly in new network infrastructure.
Passing the buck, sounds like a political response rather than a business one. It basically infers blame on themselves. They prided themselves on not giving price hikes then jumped on the bandwagon
Sorry to say but only noobs *actually* pay CPI + inflation increase. It’s entirely possible to get an 18/24 month deal with fixed price plus meaning you will NOT pay more than inflation. TalkTalk still offer their plans for the same price for new customers.
Just get through to their retentions and you’ll be able to snag a great deal.
But thank you to everyone who DOES pay the 14% increase so those who know what they are doing can get a much cheaper price, you’re paying more money for nothing and subsidizing those who can strike a bargain.
Cheers to you fools.
Loving the new profile picture Mark! On point!
ah, now we know the reason why they putting the price up so much, to get people to change over to FTTP, i should have realised that,
They are not going to get me that way, I will move to something like Now broadband that at the moment are cheaper than the others if plusnet don’t give me a good offer in June for my FTTc service
I blame TT for attempting to Slam my account and hijack my line… sneaky beggers…