easySim’s Low Cost Mobile Travel Data Service Goes Live in UK

As predicted last month (here), the Stelios-linked easy® family of brands (i.e. easyJet, easyMoney, easyCar) has this week launched a new UK mobile operator service called easySim.global, which is focused on giving people low cost travel data (mobile broadband) to use all around the world via eSIM.

Prices tend to start from £3.50 for 1GB (GigaByte) of data and that will last for a 7-day period, although most of their data plans run for 30-days before expiry and the pricing will vary between countries. For example, a 20GB data plan for the USA on a 30-day expiry will cost £34, although that same plan rises to £60 in Canada and falls to only £25 in Germany.

The catch here is that there are already a number of other global eSIM providers, which often work in a similar way (e.g. Airalo, Holafly) and have similar pricing for certain plans and countries, although experiences do vary. On top of that, the eSIMs can work over either 2G, 3G, 4G or 5G connections, but support will naturally depend upon the capabilities of the local network operator(s) that handles the roaming at your destination.

easySim.global is a new business formed by Portsmouth based telecoms entrepreneurs Jim Guest and Richard Gwilliam, with the support of easyGroup Chairman Sir Stelios Haji Ioannou.

Sir Stelios said:

“easySim.global is a new way for travellers to get low-cost mobile data worldwide. It’s simple to use and great value, so the company is perfectly aligned with easy® brand values and I’m delighted to be working with the directors to get new customers onboard.”

The eSIM will work in almost all countries and is compatible with a wide range of Smartphones. But one caveat is that most of their plans seems to be restricted to a maximum data cap of 20GB, while we’ve seen others that can offer more, but this will vary between countries.